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Our team comprises the nation's most knowledgeable experts in cultivation and medical dispensing, along with professionals who are top of their fields in medical professions, security, agriculture, real estate, and the legal distribution of other highly controlled substances. Our leadership includes public servants, thought leaders, investors, and representatives of one of the most established agricultural companies in Maryland.


Josh has become one of the luminaries in the medical marijuana industry, having grown Holistic into a national medical and consumer goods company and retail dispensary chain. He directly oversees our operations in Maryland, Massachusetts, Pennsylvania, Washington, D.C., and California. Josh's facilities in Washington, D.C. breed the high-CBD strains that parents have come to rely upon to treat their children's seizure disorders. Josh launched Holistic based on the expertise he gained serving as President of Schneider's of Capitol Hill, the Gendersons' third-generation, family-owned liquor store that is a staple of Washington, D.C., He has worked alongside his father, Richard Genderson, and played an instrumental role in the company's growth. Similarly, Josh is a civic leader and generous contributor to charitable causes. He belongs to the Young Presidents Organization, and he serves as a Board Member of Hearts Delight, a subsidiary of the American Heart Association and American Stroke Association.

Zeeshan Hyder is a veteran of the cannabis industry, playing transformative roles at some of the best-known companies in the business. He brings over a decade of experience to his role as Holistic Industries' Chief Financial Officer, serving most recently as Chief Financial Officer for Papa & Barkley, the leading cannabis wellness brand in California. As CFO, Zeeshan was responsible for overseeing finance, accounting, strategy, and expansion. His track record of success includes helping Papa & Barkley's executive team accelerate the company to profitability by streamlining budgeting and forecasting, and providing KPI tools to departmental leadership. Prior to joining Papa & Barkley, Zeeshan was Chief Financial Officer at MedMen, a publicly-traded cannabis retailer. Before entering the cannabis industry, Zeeshan was a private equity investor in the food and beverage industry and received an MBA from Wharton.

Award-winning trial attorney and DEI leader, Dana Tippin Cutler has a powerful role as Holistic Industries' Chief Diversity Officer, increasingly important as the company continues to grow its teams and expand across the country. Dana has been deeply involved in Diversity and Inclusion issues in the legal profession. Her program, "Courageous Collaborations," for discussing difficult issues regarding diversity in legal workspaces, won an American Bar Association award. Dana has spoken nationally and internationally on issues of diversity in the legal field and beyond. Highlights include training the National Center of State Courts members on developing diversity programs in state courts across the nation; training the Oregon State Courts on developing successful DEI Committees; completing her certification in Leadership in DEI at Northwestern University's Weinberg College of Arts & Sciences.

With more than 30 years in the practice of law, Dana has served in several positions of bar leadership during her career, including being the first woman of color elected as President of The Missouri Bar, in 2016. Dana has tried more than twenty bench and jury trials. She received her Bachelor of Arts degree in English, with honors, from Spelman College in Atlanta, Georgia, and her J.D. degree from the University of Missouri at Kansas City.

Kyle Barich has joined Holistic Industries, one of the largest, private multistate operators in cannabis, as Chief Marketing Officer. His role is to grow and nurture their emerging Greenhouse of Brands and help lead the rapidly expanding company. Barich will oversee the creation of increasingly national brands across customer types and form factors and will leverage particular expertise to the fast-emerging health and wellness category. Prior to joining Holistic, Kyle was leading teams, brands, clients, and advertising agencies for more than 25 years. Most recently, Kyle was the CEO of CDM, one of the largest healthcare advertising agencies in the world. CDM has offices in Montreal, New York, Princeton, Sao Paulo, London, Paris, Barcelona, Milan and Tokyo and services major Pharma clients like Pfizer, Biogen, Amgen, and Novartis as well as many emerging biotech companies. CDM is a $100M+ annual revenue company and is owned by the publicly-traded advertising holding company Omnicom. At agencies, Barich led launch of dozens of market-changing healthcare brands including the global launch of Pfizer's Viagra. The team's efforts changed the conversation about impotence from stigmatized and secretive to one that was credible, medical, and acceptable.

Adam Kavalier leads Holistic's science, processing, manufacturing, research and development teams. With 10+ years of experience in analytical chemistry with specialties in medicinal plants and cancer pharmacology, Adam is especially focused on the purification and isolation of active compounds using optimized solvent extraction, chromatography and distillation. He has helped Holistic develop and validate Standard Operating Procedures and Good Manufacturing Processes that ensure safe and consistent manufacturing of pharmaceutical grade products. Adam holds a Ph.D. in plant chemistry from City University of New York and The New York Botanical Garden, and continued his research at Cornell Medical College, where he focused on cancer bioenergetics. Adam's research has resulted in more than 10 peer-reviewed publications and a patent.

Having spent her most recent years as VP, Human Resources at Curaleaf, Amanda is already a veteran with proven experience at the highest levels of the cannabis industry. In her previous role, she served over 5,000 employees in 23 states, with over 100 dispensaries and 22 cultivation sites. Amanda prides herself on being a truly strategic business partner and trusted advisor, while leading change, improving organizational design, developing talent, implementing new systems, optimizing company policies and practices, and serving as a key voice for people and culture. Prior to Curaleaf, Amanda held leadership roles at powerhouse companies, including: BJ's Wholesale Club, where she led the HR function in a region of over 12,000 employees in 98 stores; Lowe's Home Improvement, where she was an in-store senior HR leader for multiple locations. Amanda can be found in Millis, MA or anywhere Holistic Industries' people are.

Jamie ensures the compliance of Holistic's cultivation, processing and dispensing operations. Jamie writes and implements Holistic's Standard Operating Procedures, conducts compliance audits, and works with regulators across all markets. Prior to joining Holistic, Jamie worked with cannabis and healthcare companies as a government relations professional, ensuring their compliance with federal, state and local law. Jamie has received a number of awards for public interest work, has contributed to various publications, has presented at numerous national conferences, and serves on various community boards.

Vince designed and oversees top-tier, reliable protection and transport for Holistic's grow/process and retail locations in Maryland, and directs the local safety and security protocol teams in Holistic's other markets. He currently serves as a member of the Bowie City Ethics Commission, is a member of the Maryland Police Training Commission, and is the President of the Maryland State Fraternal Order of Police. Vince served six years in the United States Air Force (USAF) and was awarded the National Defense Medal for Service during Operation Desert Storm. He is an alumnus of the prestigious Harvard Kennedy School Executive Education program.

Mitch Kulick brings a potent combination of legal, regulatory, financial, and industry-specific experience to the growing cannabis industry. As a co-founder and partner of Feuerstein Kulick (FK), Mitch advises his clients in all aspects of the cannabis space while working directly with state regulatory and licensing bodies. Under the auspices of FK, Mitch acts as the General Counsel for Holistic Industries. Prior to FK, Mitch was the General Counsel of Steep Hill Labs, Inc. In addition to traditional GC duties, Mitch was also a liaison between Steep Hill and its investors and government regulators and served as the de facto in-house investment banker for the Company. Prior to entering the cannabis industry in 2013, Mitch was the General Counsel and Chief Compliance Officer for Iroquois Capital (a NYC-based hedge fund) as well as an enforcement lawyer in the SEC. Mitch began his legal career in at Greenberg Traurig where he worked on complex corporate reorganizations, labor disputes and securities litigation matters. Mitch graduated from the University of Michigan (with Honors) and Hofstra University School of Law (Law Review) and lives in Scarsdale, NY.

David Leider is a cross-industry expert in business innovation, executive management, business development, digital marketing, M&A, revenue creation, and leadership. David was the cofounder and CEO of GSTV, which started from a five-station pilot to now more locations than McDonalds or Starbucks. He led the sale of 100% of the company's assets to Rockbridge Growth Equity in 2014 via a process led by Barclays, and second, a Joint Venture with Verifone Payment Systems (PAY) in April 2017, creating the largest location-based video media company in the world. Prior to GSTV, David held senior management positions at Yahoo! and three of the top advertising, marketing, and digital companies in the world - J. Walter Thompson (WPP), Doner (MDC Partners) and Organic (Omnicom). David has spoken at numerous industry events including Tedx, MediaPost, CES International, Digital Hollywood, J.D. Power Automotive International and Marketing Roundtables, Forrester, and the NAB, and has been featured on Fox News, CNN, and other major media outlets. Dave graduated from the University of Michigan (with Honors).

John brings over 25 years of information technology experience and is responsible for designing and overseeing the implementation of Holistic's IT strategy. John spent over 10 years at one of the country's largest banking institutions as part of the Strategic Technology Group where he focused solely on emerging Internet technologies and for a short period in Consumer Systems Development at a second large financial institution. After leaving banking he was CEO/CTO for two successful Internet start-ups. During this time he designed and co-developed cloud based software and e-commerce procedures for industries that focused on health and fitness, industrial manufacturing, retail, and professional services. His focus for Holistic is to select, develop, and implement technology and associated procedures to ensure that Holistic can maximize production and product offerings to best serve our Holistic clients.

Ella started in the cannabis industry seven years ago and has a wide range of experience from propagation to production to dispensary retail. Starting in the Arizona market, Ella was recruited to become the General Manager of a newly-issued Las Vegas dispensary licensee, and quickly turned that store into the highest revenue-generating store in Nevada. Ella then joined Holistic, where she became the Retail Director of Holistic's California operations, and quickly advanced to become Holistic's National Retail Director, where she now oversees Holistic's retail operations across the country. Ella offers the unique perspective that can only be gained from hands on experience and excellence operating in heavily regulated markets. Ella is passionate about educating people on the health benefits of cannabis and supporting the local communities in which Holistic operates.

Steve has been with Holistic Industries since 2018, playing a crucial role in the company's rapid expansion across the country. He currently oversees the implementation and execution of various platforms used in Liberty's retail stores, including serving as an essential member of the team that developed and rolled out a first-of-its-kind app of its kind in the cannabis space: the Liberty Wallet. With over 15 years of experience in startup operations, Steve is no stranger to scaling companies for long-term success. He previously held leadership roles at companies such as Square, LivingSocial, and Sidecar. He's also consulted with some of the best-known alcohol brands, such as Miller, Coors, Corona, Bacardi, and Absolut on go to market strategies for dozens of programs and products. As a longtime believer in the many benefits of cannabis, his main goal is to make sure that everyone who comes into a Liberty location has an amazing experience - with an emphasis on educating our customers and patients, and finding the products that best suit their individual needs.

Rabbi James Kahn is the Executive Director of Liberty Cannabis Cares (LCC), the social impact and corporate responsibility team at Holistic Industries. Rabbi James, as he's known to colleagues and friends, has been with Holistic Industries since its earliest days - opening the very first Liberty dispensary in Rockville, MD, before transitioning to a national position as Director of Community Outreach. He is a passionate cannabis activist and educator, with more than a decade of experience in the industry. His work at Holistic is focused around four key pillars: social equity, diversity, education, and community engagement. James' career in cannabis began in 2011, when he and his family opened Takoma Wellness Center, Washington, D.C.'s first medical cannabis dispensary. An ordained rabbi, James has served in a range of positions, including Senior Jewish Educator at the University of Maryland Hillel, Director of Chaplaincy at JSSA (a large social service agency serving the DMV area), Rabbinic Director for D.C.'s Hebrew Free Burial Society and the Washington Board of Rabbis. His unique blend of cannabis experience and community service inspires Holistic's values as a company, and improves the industry as a whole.

Robby Saady joined Holistic Industries in 2020 after spending a decade in the entertainment industry. As Holistic's SVP of Corporate Development, Robby leads new business development including M&A, strategic partnerships and Holistic's expansion into new markets. Prior to joining Holistic, Robby managed investments, partnerships and acquisitions for Red Light Management, the world's largest independent artist management firm. Red Light is an active investor and holds stakes in several major music festivals including Bonnaroo, Outside Lands, SXSW, amongst others. While at Red Light, Robby led the firm's expansion into the cannabis industry beginning in 2016, which included The Emerald Cup, the world's preeminent cannabis event and competition - also where Holistic introduced Garcia Hand Picked to the West Coast.

Joel Fritz has joined Holistic Industries as SVP Wholesale Sales, leading the national sales team. Joel most recently led the sales function at Arbor Pacific where he organically almost tripled sales in Oregon and Washington, some of the most competitive cannabis markets in the US. Joel's career experience includes over 20 years of sales experience resulting in multiple accolades, including 5-time recipient of the Winners Circle Award, Verizon company’s highest sales honor (President's Cabinet Award). He is a graduate of Western Washington University and began his career within the wireless industry, including Verizon Wireless, Samsung and Sprint. Joel is married and the father of two boys.